Rra Model - Clozette.Com

You were presented with a case study of Clozette (Singapore). allow for an organizational space capsule of the ebusiness drawing on the RRA (Evans and Wurster, 1997) and Hamels business model framework. fork out recommendations in light of the analysis for Clozette and conjecture as to its chances of supremacy in the future. Overview Clozette.co is a new e-business start-up established in 2010 in Singapore by its four founders, Cheryl Tan, Roger Yuen, Kersie Koh and Chua Chiang Meng. Clozette.co is a favorable networking portal which is focused on room, app arl and accessories. Their target customers are women- discloseaholics cont coif by 25-45 years old and currently they focus principally on Asia Pacific region, because they believe that there is a electromotive sop up for their business and the market is not over-saturated.

It offers the hobby features to its users: To overhear and organize their closet To share and kindize their closet talk about the latest shape trends and provide recommendations virtually outfits to new(prenominal) users To shop for apparel and accessories from usual antecedents What is distinctive about Clozette is that apart from whirl the above features, it besides introduced a platform for buying and interchange new or pre-owned items online, while also being social and receiving recommendations from shape experts about current trends in this industry. Business molding and Strategy According to Chua Chiang Mengs (Clozettes co-founder and CTO) information, Clozettes main business model is licensing their fashion platform to designers and glob al brands. It seems that they act as a middl! emen between customers and designers in a fashion industry, which eventually provides efficient advertizing for designers (second main revenue stream). Clozette has other revenue streams and they are the following: Commission rates from designers trade on their website Business intelligence and effective and targeted market research Sponsorship The term business...If you deficiency to get a full essay, order it on our website: BestEssayCheap.com

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